Subversive Ventures
CEO, MD, C-suite

The Higher You Climb, the Fewer People Tell You the Truth.

Every rung up the ladder costs you a bit of honest company. The peers who used to argue with you have scattered to their own jobs and their own headaches. The team below you needs the role too much to say what they actually think. The board is there to govern you. Governing and thinking are different jobs. And the decisions keep getting bigger while the number of people willing to tell you that you have got one wrong keeps getting smaller. That is not a mood. That is arithmetic.

The Isolation Problem

Loneliness at the top is not a feeling. It is a structural design fault.

Nobody explains this bit properly when they describe the job to you. It is not the loneliness of an empty room, you are rarely alone in one of those. It is the loneliness of not having anyone in the building who can think about your problem without also thinking about what your answer means for them.

Everyone closest to you professionally has a position. Direct reports with careers riding on staying in your good books. A board with a fiduciary duty and forty minutes a quarter. Investors with a return to protect. None of that makes any of them bad people, it makes them normal people doing normal jobs. But it means the one thing you actually need, someone who will tell you the truth with nothing riding on the answer, is the one thing your own success has made almost impossible to get for nothing.

Most leaders patch this together with instinct, experience, and the odd call to a trusted mate who has moved on from the immediate orbit. That holds up fine, right up until the decisions get too big for a patch job.

The peer group evaporates as you climb

At thirty you had ten people at your level you could ring with a real problem and get a real answer back. Some of them stayed where they were. Some went off in a different direction entirely. The ones who kept pace with you are now running their own shops with their own headaches, which is a polite way of saying they are too busy surviving to be your sounding board any more. You still have the contacts. You have fewer conversations you would call honest.

Your own team cannot afford to be straight with you

The people who report to you have mortgages, ambitions, and careers that depend, at least partly, on staying in your good books. They are not going to tell you that the strategy you signed off in September is starting to smell. They will hint. They will frame it so carefully you could miss it entirely on a tired Thursday. That is not disloyalty. It is exactly what you would expect from anyone whose livelihood sits downstream of your mood.

The board was never built to think with you

Your board has fiduciary duties, its own politics, and roughly forty minutes of real attention a quarter. What you get from them is curated: a version of the conversation shaped by the governance relationship. Nobody there is going to spend an afternoon working through whether the acquisition is actually sound or you have simply talked yourself into it. They are good at their job. Their job was never to sit and think with you.

The decisions got heavier and the support did not scale

The calls you make now move more money, more people, more futures than the ones you made five years ago. And the amount of genuine, unpoliticised challenge available to you has not grown to match. If anything it has shrunk, because the more established you get in a role, the less anyone around you feels entitled to tell you that you are wrong.

What This Actually Is

It has none of the habits of coaching and none of the habits of consulting. Something more useful than either, for as long as you need it.

The coaching industry has grown enormous over the last twenty years, and plenty of it does real good. But a fair chunk of it amounts to very expensive listening, and the people who most need a thinking partner are usually the ones least served by it, because what they are short of is not self-awareness. It is someone who will actually engage with the decision itself. They have had quite enough of being asked how they feel.

Consulting has the opposite fault. Sharp analysis, a coherent framework, a well-produced document with somebody’s logo on the cover. Then the consultants go home to their hotel and you are left implementing the recommendation inside an organisation that was never in the room while it was being written.

What is actually useful is someone who knows your specific context, has seen enough of these situations to spot the pattern before you do, will say the uncomfortable thing when the evidence says it needs saying, and is still there when the decision actually gets made. Anyone can be there for the report.

01

A thinking partner, not a coach

There is a version of this that is basically therapy: helping you feel better about a decision rather than establishing whether it is the right one. Fine, in its place. Not what happens here. The interest is in the decision itself, the evidence underneath it, the assumption nobody has tested, and the option you have not properly considered because it is inconvenient. The conversation is about the problem. Not about you.

02

Present when the decision actually gets made

A consultancy hands you a document. It interviews the usual people, runs the numbers, and delivers a report that is often genuinely sharp, and is also, by design, written by people who will not be in the room when the recommendation meets office politics. There is no report here. There is the actual conversation, the actual decision, the moment the comfortable answer and the right answer stop being the same thing.

03

Skin in the game

Somebody with nothing riding on the outcome is just a bloke with opinions. This is structured so the incentive sits with the quality of the decision. Nobody is billing by the day and hoping the problem stays complicated. The job is to get you to a good call quickly, because that is the entire point of being asked.

04

Genuine challenge is the whole point

The most expensive thing I can do is agree with everything you already thought. If every conversation ends with a pat on the back, either you are astonishingly right about everything, which would be a first, or the job is not being done properly. Expect to be challenged. Expect to defend your thinking out loud. Expect the odd conversation that is uncomfortable at the time and useful for months afterwards.

How We Work

Structured enough to be useful. Loose enough to be real.

This runs with a small number of senior leaders at a time, on purpose. Depth of context is the entire value, and nobody carries proper context for forty people at once. Twenty-five years and four rungs done the hard way, engineer to architect to product lead to exec, is what is on offer. If you are taken on, you are taken seriously.

Fortnightly or monthly

Structured sessions

Regular sessions with an actual agenda, built around the specific decisions and questions you are wrestling with. Prepared beforehand, written up afterwards, with someone chasing down the things that got decided or did not. Not a catch-up. A working session that produces something.

On demand

Decision reviews

Before a big decision: a proper, structured challenge to the thinking behind it. The assumptions, the alternatives nobody fancied, the ways it could go wrong. Not to slow you down, but to make sure the reasoning survives contact with reality before the moment has passed. After a big decision: a look at what the evidence says now, and whether the original logic still stands up.

As needed

Board-level sounding board

Someone to think with before the board meeting, while there is still time to change your mind. How to land a difficult message. Whether to raise the thing that is politically awkward but strategically necessary. What to do about a board dynamic that is quietly getting in the way of good decisions. The stuff that never makes it onto an agenda.

When required

Crisis thinking

When something has gone wrong fast, the last thing anyone needs is a slow, deliberate process. Available for rapid, honest thinking from someone who already knows the context and has no stake in any particular outcome. No surprise invoice, no renegotiation halfway through the fire. Just there when it matters.

Honest Qualification

This is not for everyone, and pretending otherwise helps nobody

This works for leaders properly stuck in ambiguous terrain who want a thinking partner willing to engage with the ambiguity directly. It does not work for leaders who want a decision they have already made rubber-stamped, or a tidy process that produces a document to wave at someone else.

It also needs a tolerance for being told you are wrong. Expect pushback on assumptions that do not hold up. If that sounds like something you would find useful, it probably will be. If it sounds exhausting, there are gentler options out there, and no hard feelings.

Only a small number of these relationships run at once. The first conversation is a proper conversation, not a sales call dressed up as one. If there is no genuine fit for your situation, you will be told plainly, and quickly.

“The best decisions I have ever made were made in conversation. The worst ones were made in a room where nobody was allowed to disagree.”

If you are making calls that actually matter and want someone in your corner who will engage honestly with them, the first conversation costs nothing but half an hour.