The Counterfactual Test
Pressure-test the story
subvers!ve
Ventures & Intelligence
A quick way to surface blind spots before momentum takes over.
- If the opposite were true, what would we see first?
- What would change if we did nothing for 90 days?
- Which metric would get worse before it got better?
- Who benefits from the current story staying true?
- What are we treating as non-negotiable that is actually optional?
Rule
If you cannot answer these in one sitting, you are not ready to ship the decision.
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