Short films · Messy Data
Good data first, then the clever bit.
Thirty seconds on why AI chokes on messy records, and how we tidy them first.
What the film says
- An AI is only as good as the data you give it to work with.
- Over time, our data, documents and records get messy, and hard to use.
- Names spelt three ways, dates in two formats, and a column called “misc”.
- Feed that to an AI and it chokes, or worse, makes something up.
- We tidy the shoebox first: one name, one format, one place.
- Then the AI has something good to work with, and your team checks what comes out.
- We are Subversive. Good data first, then the clever bit.
The problem
What goes wrong
Over the years records drift: names spelt three ways, dates in two formats, a column called “misc”. People learn to work round it. An AI cannot, and it either stalls or fills the gaps with something made up.
What we do
How we fix it
We tidy the shoebox first: one name, one format, one place. Then the AI has something good to work with, and your team checks what comes out.
What you get
One clean set of records
One name, one format, one place.
The house rules
How new records go in, so the shoebox stays tidy.
The AI on top
Working from records it can trust.
Your team’s check
People who know the work look over what comes out.
What it costs
£950 a day.
For small and medium businesses in the South West, excluding VAT.
Start with a single day, a workshop or a discovery day, and keep the written notes whatever you decide next. Or keep us on: two days a month at least, three months to begin, then month by month.
Talk to Dave
Where do your records live? Let’s tidy the shoebox first.
Confidential. No sales theatre. The reply costs nothing and comes from Dave.
Write to Dave
A few quick questions, and we write the email for you. It opens in your own email, so nothing goes until you send it.
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