# Subversive Ventures

> Senior advisory, product leadership, and applied technology, embedded directly into your team.

## Company
- **Entity**: Subversive Ltd (Company No. 07562033, VAT GB389104183)
- **Location**: 20 Parkside Road, Exeter, EX1 3TN, United Kingdom
- **Founder**: David Ashenden — fractional CTPO, 20+ years across product, technology, and venture
- **Website**: https://subversive.ventures
- **Field Notes (blog)**: https://subversiveventures.substack.com/
- **Phone**: +44 (0) 1392 535 900
- **Email**: hello@subversive.ventures

## What We Do
We build capability your org chart cannot hire for. We work where competent people exist but coherence does not — where the organisation is busy yet nothing meaningful improves. We align three systems so execution compounds instead of cancelling itself out:

- **Attention**: Point it at signal, not proxies
- **Context**: Decisions that compound, not conflict
- **Narrative**: What you say matches what you ship

## Services
1. **Narrative & Context** — Make the story executable. Surface real constraints and trade-offs so roadmaps become defendable sequences, not wish lists.
2. **Technical Reality** — Make the system tell the truth. Trace where complexity hides, simplify, reduce brittle dependencies.
3. **Commercial Proof** — Prove demand before you build. Test the offer in market before committing to production.

## How It Works
- **01 The Diagnosis** — Map the system as it behaves: incentives, handoffs, decisions. Not org charts.
- **02 The Reset** — Change the few things that change everything: what stops, what gets owned, what gets measured.
- **03 The Handover** — Leave you with coherent narrative, decision rules, and a roadmap you can defend without us.

## Who It Is For
- Founders and CEOs who need a senior technology partner without the full-time overhead
- Scale-ups (Series A–C) shipping without impact
- Enterprises where innovation programmes keep failing structurally
- Product teams where the roadmap and the strategy are different documents
- Leaders inheriting a technology function they did not build

## The Skunkworks Protocol
A structural innovation diagnostic. Three editions for different scales:
- **Startup Edition** (10–50 people) — Protect the speed that makes you dangerous
- **SME Edition** (50–500 people) — Recover the speed you had at the start
- **Enterprise Edition** (500+ people) — Fix the system that ate the talent

## Free Diagnostic Tools
- The Skunkworks Protocol
- The Edge-Ready Audit
- Fractional vs. Full-Time Decision Matrix
- The Assumption Ledger
- The Decision Path
- The Counterfactual Test

## Engagement Model
Fixed cost, not time and materials. Discounts for longer commitments. Fractional engagement means upstream leverage at high-trust moments, not interim cover.

## Key Pages
- [Home](https://subversive.ventures/) — Core positioning, services, testimonials, pricing
- [About](https://subversive.ventures/about) — Founder background and philosophy
- [Our Thesis](https://subversive.ventures/thesis) — Why most organisations are wired to prevent the thing they need
- [How We Work](https://subversive.ventures/how-we-work) — Engagement structure and methodology
- [Skunkworks](https://subversive.ventures/skunkworks) — Innovation diagnostic overview
- [Resources](https://subversive.ventures/resources) — Free diagnostic tools and frameworks
- [For Founders](https://subversive.ventures/for/founders) — Founder-specific positioning
- [For Startups](https://subversive.ventures/for/startups) — Scale-up specific positioning
- [For Enterprises](https://subversive.ventures/for/enterprises) — Enterprise specific positioning
- [For Leaders](https://subversive.ventures/for/leaders) — Leadership specific positioning
- [For Product Teams](https://subversive.ventures/for/product-teams) — Product team specific positioning
- [Field Notes on Substack](https://subversiveventures.substack.com/) — Articles on AI adoption, product strategy, organisational capability
- [Full site context for LLMs](https://subversive.ventures/llms-full.txt) — Extended version of this file

## Contact
Forty-five minutes to map the blockage. Confidential, no sales theatre.
- Email: hello@subversive.ventures
- Phone: +44 (0) 1392 535 900